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New Media Technology: Cultural and Commercial Perspectives
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  • 2009Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication466 cited
  • 2000Patterns of Internet and Traditional News Media Use in a Networked Community441 cited
  • 2000Defining Interactivity369 cited
  • 2017Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality345 cited
  • 2012MOBILE NEWS321 cited
  • 2002A four-part model of cyber-interactivity: Some cyber-places are more interactive than others

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311 cited
  • 2006The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses298 cited
  • 2004A model of consumer web navigational behavior: conceptual development and application194 cited