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Advertising and Oligopolistic Equilibrium
8 references·14 citing·33 second hop
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References

  • 1968International Encyclopedia of the Social Sciences.3,486 cited
  • 2020Researches into the Mathematical Principles of the Theory of Wealth1,138 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1978Oligopoly and the Theory of Games.740 cited
  • 1980Market Structure and Behavior558 cited
  • 1972The economics of advertising389 cited
  • 1942The Economic Effects of Advertising.196 cited
  • 1976Advertising and Cigarettes174 cited

Cited by

  • 2007Chapter 30 A Framework for Applied Dynamic Analysis in IO98 cited
  • 2020Linear demand systems for differentiated goods: Overview and user’s guide94 cited
  • 2006Complementarity between product and process innovation in a monopoly setting84 cited
  • 2004What Explains the Use of Direct‐to‐Consumer Advertising of Prescription Drugs?79 cited
  • 1988Dynamic Advertising Strategies of Competing Durable Good Producers46 cited
  • 1996Corporate profits and social responsibility: “Subsidization” of corporate income under charitable giving tax laws39 cited
  • 2005SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH

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33 cited
  • 1986Optimal Dynamic Pricing in an Oligopolistic Market: a Survey29 cited
  • 2007Advertising and Consumer Awareness of a New Product24 cited
  • 1999On the generalizability of advertising pulsation monopoly results to an oligopoly21 cited
  • 2009Advertising and Business Cycle Fluctuations13 cited
  • 1998Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models10 cited
  • 2018Why Do Retailers Advertise Store Brands Differently Across Product Categories?10 cited
  • 2014On modeling the advertising-operations interface under asymmetric competition10 cited