The Relationship between Price and Loyalty in Services Industry

Regina Virvalaite · Violeta Saladienė · Darius Skindaras

55 citations0/0 files storedEngineering Economics

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The article consists of four parts, where the first part formulates the problem, aim and objectives of the article. The aim of the article is to specify the relationship between price and loyalty based on existing theory and after that to test it empirically in the sanatorium “Versmė”.

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References

1994The Commitment-Trust Theory of Relationship Marketing 1987Developing Buyer-Seller Relationships 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1994The Capabilities of Market-Driven Organizations 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives 1998Relational Benefits in Services Industries: The Customer's Perspective

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