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Determinanten eines erfolgreichen Behavioral Branding
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Determinanten eines erfolgreichen Behavioral Branding (2009)Determinanten eines erfolgreichen Behavio…Mind, Self, and Society (2015)Mind, Self, and SocietyCultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees (2000)Corridors of Influence in the…Modern Methods for Business Research (1998)Modern Methods for Business R…Brands as symbolic resources for the construction of identity (1998)Brands as symbolic resources …The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)The Management of Customer-Co…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Empowering Service Employees (1995)Empowering Service EmployeesCustomer Switching Behavior in Service Industries: An Exploratory Study (1995)Customer Switching Behavior i…A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance (1995)A Longitudinal Study of the I…The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)The Service Encounter: Diagno…Service management and marketing: managing the moments of truth in service competition (1990)Service management and market…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems (1987)Perspectives on Behavior-Base…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Symbolic Interactionism: Perspective and Method. (1971)Symbolic Interactionism: Pers…Coefficient Alpha and the Internal Structure of Tests (1951)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)An empirical assessment of the SERVQUAL scale (1992)The Commitment-Trust Theory of Relationship Marketing (1994)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Developing Buyer-Seller Relationships (1987)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Zero defections: quality comes to services. (1990)Relational Benefits in Services Industries: The Customer's Perspective (1998)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)The Discovery of Grounded Theory (2017)Social Learning Theory. (1978)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance. (2005)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Emotion Work, Feeling Rules, and Social Structure (1979)The Social Amplification of Risk: A Conceptual Framework (1988)Anarchy is what states make of it: the social construction of power politics (1992)Qualitative Analysis for Social Scientists (1987)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Understanding Relationship Marketing Outcomes (2002)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 2015Mind, Self, and Society12,375 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1971Symbolic Interactionism: Perspective and Method.9,967 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents4,857 cited
  • 1995Customer Switching Behavior in Service Industries: An Exploratory Study2,903 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,030 cited
  • 1996The Management of Customer-Contact Service Employees: An Empirical Investigation1,920 cited
  • 1990Service management and marketing: managing the moments of truth in service competition1,899 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1987Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems1,197 cited
  • 1995A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance942 cited
  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 1995Empowering Service Employees

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809 cited
  • 2000Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employees791 cited
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