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The journey from market orientation to firm performance

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References

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1994The Capabilities of Market-Driven Organizations6,532 cited
1993Market Orientation: Antecedents and Consequences4,340 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
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1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
1993MARKOR: A Measure of Market Orientation2,353 cited

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2005

Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

2,179 cited

1992The New Institutionalism in Organizational Analysis1,740 cited

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