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Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Iphone di Denpasar

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References

2007Customer based brand equity: evidence from the hotel industry418 cited
2001Strategi menaklukkan pasar: melalui riset ekuitas dan perilaku merek373 cited
2008Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs263 cited
2011CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW122 cited
2009Manajemen Pemasaran Jilid 288 cited
2011Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana49 cited
2007PENGARUH ELEMEN EKUITAS MEREK TERHADAP RASA PERCAYA DIRI PELANGGAN DI SURABAYA ATAS KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA24 cited
2010Pengaruh Ekuitas Merek Terhadap Proses Keputusan Pembelian Konsumen : Studi Kasus Bank Muamalat Indonesia Cabang Bandung20 cited
2013PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE DI KOTA DENPASAR19 cited

Cited by

2017PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI GERAI STARBUCKS COFFEE (Studi Pada Konsumen Domestik Starbucks Coffee di Wilayah Bali)12 cited
2020Gaya Hidup Dengan Keputusan Pembelian Iphone Pada Mahasiswa6 cited

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