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Corporate identity, corporate branding and corporate reputations

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References

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1996Reputation: Realizing Value from the Corporate Image2,620 cited

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2009

How Brand Community Practices Create Value

2,441 cited

2000The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation1,300 cited

Cited by

2016Image and reputation of family firms: a systematic literature review of the state of research286 cited
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2018How to achieve sustainability?—Employee's point of view on company's culture and CSR practice195 cited
2021Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation188 cited
2013Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding164 cited
2014Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?163 cited
2021Trust and reputation in family businesses: A systematic literature review of past achievements and future promises160 cited
2017Do corporate image and reputation drive brand equity in India and China? - Similarities and differences153 cited
2017Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media150 cited
2013Marketing design elements of mobile fashion retail apps148 cited
2018Corporate reputation in management research: a review of the literature and assessment of the concept147 cited
2020How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR139 cited
2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity133 cited
2017IMC antecedents and the consequences of planned brand identity in higher education127 cited
2018Trust-Based Quality Culture Conceptual Model for Higher Education Institutions111 cited