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Response-Based Segmentation Using Finite Mixture Partial Least Squares · Study

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ChapterResponse-Based Segmentation Using Finite Mixture Partial Least Squares

Christian M. Ringle2009

Chapter2009

Response-Based Segmentation Using Finite Mixture Partial Least Squares

Christian M. Ringle · Marko Sarstedt · Erik Mooi

163 citations·0/0 files stored·Annals of information systems

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Customer churn and segmentation Psychometric Methodologies and Testing Bayesian Methods and Mixture Models

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1998The partial least squares approach for structural equation modeling.2009\nThe use of partial least squares path modeling in international marketing 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies 1998Modern Methods for Business Research 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1

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Year2009

Typechapter

Published2009-10-15

VenueAnnals of information systems

ISSN-L1934-3213

Languageen

Citations163

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/978-1-4419-1280-0_2

openalex_workW1530597771

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