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Cited by

• 2017Product returns, asymmetric information, and firm performance56 cited
• 2001Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing43 cited
• 1997Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising39 cited
• 1996Estimating and validating asymmetric heterogeneous loss functions applied to health care fund raising28 cited
• 1994Developing international direct marketing strategies with a consumer decision-making content analysis26 cited
• 2008Supervised Classification for Decision Support in Customer Relationship Management19 cited
• 2009Media synergy comes of age — Part 219 cited
• 1999The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail14 cited
• 1993Consumer preference structure analysis14 cited
• 1996Issues in Customer Information Management13 cited
• 2005Leveraging affiliations by marketing to and through associations12 cited
• 1996Direct marketing communications in the UK: a study of growth, past, present and future11 cited
• 1998Database marketing modelling for financial services using hazard rate models10 cited
• 2013Identifying the direct mail-prone consumer