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Print and Online Catalogs (2002)Print and Online CatalogsThe elaboration likelihood model: Current status and controversies. (1999)The elaboration likelihood mo…Dual-process theories in social psychology (1999)Dual-process theories in soci…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)The Effects of Brand Extensio…Handbook of consumer behavior (1991)Handbook of consumer behaviorThe Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set? (1985)Does Attitude toward the Ad A…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Information Response Models: An Integrated Approach (1982)Information Response Models: …Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification. (1976)Distraction can enhance or re…Communication modality as a determinant of message persuasiveness and message comprehensibility. (1976)Communication modality as a d…Theories of attitude change (1967)Theories of attitude changeThe Measurement of Advertising Involvement (1966)The Measurement of Advertisin…The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Theories of cognitive consistency : a sourcebook (1969)Script processing in attitude formation and decision making. (1976)Self-schemata and processing information about the self. (1977)Attitude change: Multiple roles for persuasion variables. (1998)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Why do humans reason? Arguments for an argumentative theory (2011)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Dimensions of Consumer Expertise (1987)Constructive Consumer Choice Processes (1998)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)American Economic Review (2019)Information and Consumer Behavior (1970)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)Advances in Consumer Research (2025)Personal involvement as a determinant of argument-based persuasion. (1981)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)The role of transportation in the persuasiveness of public narratives. (2000)Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality (2004)Motivated Skepticism in the Evaluation of Political Beliefs (2006)Strategic Orientation of the Firm and New Product Performance (1997)Costly Search and Mutual Fund Flows (1998)Investor Psychology and Asset Pricing (2001)Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research (2003)Attitudes and Persuasion (2005)Framing and communicating climate change: The effects of distance and outcome frame manipulations (2010)
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References

  • 1999Dual-process theories in social psychology6,102 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1999The elaboration likelihood model: Current status and controversies.923 cited
  • 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency744 cited
  • 1976Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification.611 cited
  • 1967Theories of attitude change482 cited
  • 1976Communication modality as a determinant of message persuasiveness and message comprehensibility.477 cited
  • 1966The Measurement of Advertising Involvement464 cited
  • 1985

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Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
434 cited
  • 1982Information Response Models: An Integrated Approach407 cited
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