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Promotional Strategies for Small Businesses: Group Buying Deals
16 references·3 citing·43 second hop
Promotional Strategies for Small Businesses: Group Buying Deals (2011)Promotional Strategies for Small Business…Scarcity Messages (2011)Scarcity MessagesPerceived benefits of loyalty programs: Scale development and implications for relational strategies (2009)Perceived benefits of loyalty…Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes (2006)Hedonic and utilitarian shopp…Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context (2005)Do Satisfied Customers Buy Mo…The Internet and the price–value–loyalty chain (2003)The Internet and the price–va…Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision (2002)Dynamic Customer Relationship…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (2000)Are Product Attribute Beliefs…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)The Roles of Price, Performan…The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach (1989)Consumer Perceptions of Inter…After the New Wears off: The Temporal Context of Product Involvement (1986)After the New Wears off: The …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Inequity In Social Exchange (1965)Inequity In Social ExchangeDeal or No Deal: Sales Promotion Influence on Consumer Evaluation of Deal Value and Brand Attitude (2022)Deal or No Deal: Sales Promot…Identifying Trends and Opportunities in Small Business Research: A Review of Articles in the Small Business Institute Journal , 2008-2019 (2021)Identifying Trends and Opport…“Deal of the Day” Platforms: What Drives Consumer Loyalty? (2013)“Deal of the Day” Platforms: …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry (2010)Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk (2012)Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty (2018)On the Evaluation of Structural Equation Models (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)An examination of the determinants of customer loyalty in mobile commerce contexts (2005)Perceived value of the purchase of a tourism product (2005)Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance (2012)A Theory of Social Comparison Processes (1954)A Theory of Cognitive Dissonance (1957)Exchange and Power in Social Life. (1965)Social stigma and self-esteem: The self-protective properties of stigma. (1989)FOUNDATION FOR A GENERAL STRAIN THEORY OF CRIME AND DELINQUENCY* (1992)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research (2005)Do they see eye to eye? Management and employee perspectives of high-performance work systems and influence processes on service quality. (2009)Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)An Investigation into the Determinants of Customer Satisfaction (1982)Models of Consumer Satisfaction Formation: An Extension (1988)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The concept of perceived value: a systematic review of the research (2007)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)
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References

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  • 1965Inequity In Social Exchange10,813 cited
  • 1989Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach2,084 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
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  • 2005Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context943 cited
  • 2002Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision611 cited
  • 1986After the New Wears off: The Temporal Context of Product Involvement608 cited
  • 2000Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?381 cited

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2011
Scarcity Messages
348 cited
  • 2009Perceived benefits of loyalty programs: Scale development and implications for relational strategies341 cited
  • 2003The Internet and the price–value–loyalty chain229 cited
  • Cited by

    • 2013“Deal of the Day” Platforms: What Drives Consumer Loyalty?25 cited
    • 2022Deal or No Deal: Sales Promotion Influence on Consumer Evaluation of Deal Value and Brand Attitude10 cited
    • 2021Identifying Trends and Opportunities in Small Business Research: A Review of Articles in the Small Business Institute Journal , 2008-20197 cited