Undergraduate management education

Abstract

Describes how a number of tests were undertaken on a series of undergraduate business cohorts, the results of which indicated that appropriate module structure in managerial learning programmes can result in strategic management performance which is comparable to that of other discreet units. However, the enjoyment score indicated a lack of appreciation of this subject area. Concludes that students at this stage of their business education appear to perform best when the methodological approach utilized allows maximum flexibility and student self‐governance.

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