One to One B2B: Customer Development Strategies for the Business-to-Business World

Don Peppers · Martha Rogers

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Business Strategies and Innovation

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Acknowledgements Foreword, by Geoffrey Moore Chapter 1: The Once and Future Business Strategy Chapter 2: The Real Economy Chapter 3: Dell: The Automated Relationship Chapter 4: Bentley Systems: Preaching to the Choir Chapter 5: Convergys: Racing for the Best Clients Chapter 6: Novartis CP: Rediscovering the Customer Chapter 7: Lifeway: A sense of Mission Chapter 8: Virtual B2B Chapter 9: Return to the Future Endnotes Recommended Reading Index

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