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Don Peppers

17 works· latest 2016· 1 institutionscluster: provisional

h-index16

i1017

Citations3,482

Works here17

Most cited in this library

The One to One Future: Building Relationships One Customer at a Time1995 · 696 citations
Is your company ready for one-to-one marketing?1999 · 612 citations
Managing Customer Relationships: A Strategic Framework2004 · 469 citations
Enterprise One to One: Tools for Competing in the Interactive Age1996 · 314 citations
The one to one future1995 · 297 citations

Works

17 shown

Managing Customer Relationships

Wiley eBooks·2016·2 authors·book

105citations

Return on Customer – How Marketing Actually Creates Value

Marketing Review St Gallen·2011·2 authors

14citations

Return on Customer

·2005·2 authors·book

20citations

Return on customer : creating maximum value from your scarcest resource

·2005·2 authors

70citations

Managing Customer Relationships: A Strategic Framework

·2004·2 authors

469citations

One to One B2B: Customer Development Strategies for the Business-to-Business World

·2001·2 authors

52citations

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

·2001·2 authors

184citations

The One to One Manager: Real-World Lessons in Customer Relationship Management

·1999·2 authors·book

121citations

Is your company ready for one-to-one marketing?

PubMed·1999·3 authors

612citations

The One to One Fieldbook

·1999·1 author·book

44citations

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

·1999·3 authors·book

49citations

The one-to-one future of fundraising

New Directions for Philanthropic Fundraising·1997·2 authors

153citations

Enterprise One to One: Tools for Competing in the Interactive Age

·1996·2 authors·book

314citations

The One to One Future: Building Relationships One Customer at a Time

Journal of Marketing·1995·3 authors

696citations

A new marketing paradigm: Share of customer, not market share

Strategy and Leadership·1995·2 authors

129citations

The one to one future

International Business Review·1995·3 authors·other

297citations

Do You Want to Keep Your Customers Forever

Journal of Product Innovation Management·1995·3 authors

153citations