Do You Want to Keep Your Customers ForeverB. Joseph Pine, Don Peppers, Martha Rogers1995-01-01articleJournal of Product Innovation Management153 citationsclosedNo readable copy stored yet — this record is metadata only.Customer Service Quality and LoyaltyService and Product InnovationCustomer churn and segmentationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 153 citations exist upstream.Cited by2002Relationship marketing1999Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): An empirical generalization2002A key to marketing financial services: the right mix of products, services, channels and customers2003Issues in the credit risk modeling of retail markets2009Is personalization of services always a good thing? Exploring the role of technology‐mediated personalization (TMP) in service relationships2002Beyond the frills of relationship marketing1999Managing information technology (IT) for one-to-one customer interaction2010Educational value: how students choose university