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Martha Rogers · Study
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Author
Martha Rogers
14 works
· latest 2016
· 2 institutions
cluster: provisional
Works
14 shown
Managing Customer Relationships
Wiley eBooks
·
2016
·
2 authors
·
book
105
citations
Return on customer : creating maximum value from your scarcest resource
·
2005
·
2 authors
70
citations
Managing Customer Relationships: A Strategic Framework
·
2004
·
2 authors
469
citations
CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
·
2001
·
2 authors
184
citations
The One to One Manager: Real-World Lessons in Customer Relationship Management
·
1999
·
2 authors
·
book
121
citations
Is your company ready for one-to-one marketing?
PubMed
·
1999
·
3 authors
612
citations
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
·
1999
·
3 authors
·
book
49
citations
Enterprise One to One: Tools for Competing in the Interactive Age
·
1996
·
2 authors
·
book
314
citations
The One to One Future: Building Relationships One Customer at a Time
Journal of Marketing
·
1995
·
3 authors
696
citations
A Toronto seminar on future generations
Futures
·
1995
·
2 authors
1
citations
A new marketing paradigm: Share of customer, not market share
Strategy and Leadership
·
1995
·
2 authors
129
citations
The one to one future
International Business Review
·
1995
·
3 authors
·
other
297
citations
Do You Want to Keep Your Customers Forever
Journal of Product Innovation Management
·
1995
·
3 authors
153
citations
Public Perceptions of Subliminal Advertising: Why Practitioners Shouldn’t Ignore This Issue
Journal of Advertising Research
·
1993
·
2 authors
31
citations