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Return on customer : creating maximum value from your scarcest resource · Study

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ArticleReturn on customer : creating maximum value from your scarcest resource

Don Peppers2005

Article2005

Return on customer : creating maximum value from your scarcest resource

Don Peppers · Martha Rogers

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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2012On the road to prosumption: marketing discourse and the development of consumer competencies 2009Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur 2009Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market 2021Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory 2005Customer Strategy: Observations from the Trenches 2016A multilevel analysis of customer engagement, its antecedents, and the effects on service innovation 2010Taking the customer into account: Transcending the construction of the customer through the promotion of self-accounting 2019The Influence of Service Quality, Institutional Reputation, Students’ Satisfaction on Students’ Loyalty in Higher Education Institution

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Year2005

Typearticle

Published2005-01-01

Languageen

Citations70

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ShelfCustomer churn and segmentation

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openalex_workW1591916425

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