BookThe one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing programDon Peppers1999The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing programDon Peppers, Martha Rogers, Bob Dorf1999-01-01book49 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesCustomer Service Quality and LoyaltyDigital Marketing and Social MediaAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 49 citations exist upstream.Cited by2006Issues and Perspectives in Global Customer Relationship Management