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Return on Customer – How Marketing Actually Creates Value · Study

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ArticleReturn on Customer – How Marketing Actually Creates Value

Don Peppers2011

Article2011

Return on Customer – How Marketing Actually Creates Value

Don Peppers · Martha Rogers

14 citations·0/0 files stored·Marketing Review St Gallen

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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2005Managing Customers as Investments: The Strategic Value of Customers in the Long Run 2005Return on customer : creating maximum value from your scarcest resource

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2022Patterns of publications in social media-based co-creation: a bibliometric analysis 2016The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention

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Year2011

Typearticle

Published2011-06-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languageen

Citations14

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1007/s11621-011-0031-3

openalex_workW192610312

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