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Return on Customer – How Marketing Actually Creates Value
2 references·2 citing·13 second hop
Return on Customer – How Marketing Actually Creates Value (2011)Return on Customer – How Marketing Actual…Return on customer : creating maximum value from your scarcest resource (2005)Return on customer : creating…Managing Customers as Investments: The Strategic Value of Customers in the Long Run (2005)Managing Customers as Investm…Patterns of publications in social media-based co-creation: a bibliometric analysis (2022)Patterns of publications in s…The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention (2016)The Moderating Impact of Prod…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)\nThe use of partial least squares path modeling in international marketing (2009)PLS-SEM: Indeed a Silver Bullet (2011)Critical service logic: making sense of value creation and co-creation (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Performance of the decision-making trial and evaluation laboratory (2023)Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding (2008)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible (2016)Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur (2009)Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market (2009)On the road to prosumption: marketing discourse and the development of consumer competencies (2012)
this work references cited by second hop

References

  • 2005Managing Customers as Investments: The Strategic Value of Customers in the Long Run164 cited
  • 2005Return on customer : creating maximum value from your scarcest resource70 cited

Cited by

  • 2022Patterns of publications in social media-based co-creation: a bibliometric analysis8 cited
  • 2016The Moderating Impact of Product Classification on the Relationship between Online Trust, Satisfaction, and Repurchase Intention7 cited

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