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Basic Marketing: A Marketing Strategy Planning Approach
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Basic Marketing: A Marketing Strategy Planning Approach (1994)Basic Marketing: A Marketing Strategy Pla…The new 3Ps of sustainability marketing: The case of fashion (2022)The new 3Ps of sustainability…Analisis Sikap Multiatribut Fishbein Dalam Pengambilan Keputusan Mahasiswa Memilih Kampus IBI Kesatuan (2021)Analisis Sikap Multiatribut F…Duration of price promotion and product profit: An in-depth study based on point-of-sale data (2020)Duration of price promotion a…Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients (2020)Direct marketing in health an…Calidad de servicio como elemento clave de la responsabilidad social en pequeñas y medianas empresas (2020)Calidad de servicio como elem…Exploring the Impact of Digital Transformation on Marketing Management Strategies (2019)Exploring the Impact of Digit…Introducing multivariate Markov modeling within QFD to anticipate future customer preferences in product design (2018)Introducing multivariate Mark…Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant (2017)Qualitative Method Versus Qua…Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product (2016)Pengaruh Persepsi dan Prefere…The takeoff of social media in tourism (2012)The takeoff of social media i…Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships (2010)Moral Judgment and its Impact…Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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  • 2012The takeoff of social media in tourism214 cited
  • 2016Pengaruh Persepsi dan Preferensi Konsumen terhadap Keputusan Pembelian Hunian Green Product79 cited
  • 2010Moral Judgment and its Impact on Business-to-Business Sales Performance and Customer Relationships62 cited
  • 2022The new 3Ps of sustainability marketing: The case of fashion56 cited
  • 2020Calidad de servicio como elemento clave de la responsabilidad social en pequeñas y medianas empresas54 cited
  • 2019Exploring the Impact of Digital Transformation on Marketing Management Strategies24 cited
  • 2020Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients21 cited
  • 2020Duration of price promotion and product profit: An in-depth study based on point-of-sale data18 cited
  • 2017Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant17 cited
  • 2018Introducing multivariate Markov modeling within QFD to anticipate future customer preferences in product design16 cited
  • 2021Analisis Sikap Multiatribut Fishbein Dalam Pengambilan Keputusan Mahasiswa Memilih Kampus IBI Kesatuan13 cited

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