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From label to trademark (2012)From label to trademarkThe Toadstool Millionaires: A Social History of Patent Medicines in America before Federal Regulation (2015)The Toadstool Millionaires: A…Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890–1930 (2010)Turning Trademarks into Brand…The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946 (2010)The Codevelopment of Trademar…Strategic Brand Management (2007)Strategic Brand ManagementAdvertising Progress: American Business and the Rise of Consumer Marketing. (1999)Advertising Progress: America…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Neglected Intangible Asset: The Influence of the Trade Mark on the Rise of the Modern Corporation (1992)The Neglected Intangible Asse…Satisfaction Guaranteed: The Making of the American Mass Market. (1991)Satisfaction Guaranteed: The …New and Improved: The Story of Mass Marketing in America (1991)New and Improved: The Story o…Advertising in America: The First 200 Years (1991)Advertising in America: The F…New and improved: the story of mass marketing in America (1990)New and improved: the story o…How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" (1988)How Modern Is Modern Marketin…Some Historical Matter concerning Trade-Marks (1910)Some Historical Matter concer…Annual report of the board of regents of the Smithsonian Institution, showing the operations, apenditures, and condition of the institution for the years 1872 and 1874. Washington: Government Printing Office (1877)Annual report of the board of…Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing (2019)Pain-Killer: A 19th Century G…I'm buying, Jack! Fooling around an ambiguous brand (2013)I'm buying, Jack! Fooling aro…My years with General Motors (1964)The unbound prometheus : technological change and industrial development in Western Europe from 1750 to the present (1970)The Commodification of the American West: Marketers’ Production of Cultural Meanings at the Trade Show (2000)Consuming the American West: Animating Cultural Meaning and Memory at a Stock Show and Rodeo (2001)The Theory of Economic Development (2003)A history of the concept of branding: practice and theory (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Image of Children in Magazine Advertisements From 1905 to 1990 (1994)The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999 (2005)Sexual Objectification and Substance Abuse in Young Adult Women (2010)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)The Social Construction of Technology: Structural Considerations (2002)Human Ecology Theory (2008)The definition and measurement of innovation (1998)Market Value, R&D and Intellectual Property: An Empirical Analysis of Large Australian Firms (2001)BRANDS AND THEIR SURFEITS (2013)Ironies of success: a new history of the American health care "system". (2004)Roots of the Rorschach controversy (2004)‘Patenting in the public interest:’ administration of insulin patents by the University of Toronto (2008)Avoiding Default: The Role of Credit in the Consumption Collapse of 1930 (1999)Organized Complexity (2001)Does Sutton apply to supermarkets? (2007)One Hundred Years of Humor in American Advertising (2005)Advertising and Audience Offense: The Role of Intentional Humor (2007)The Consumer as ‘‘Voter,’’ ‘‘Judge,’’ and ‘‘Jury’’: Historical Origins and Political Consequences of a Marketing Myth (2010)Trust and Governance (1999)Multiple roles of consumption emotions in post‐purchase satisfaction with extended service transactions (2000)Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research (2005)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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References

  • 1997Dimensions of Brand Personality5,056 cited
  • 2007Strategic Brand Management1,706 cited
  • 1991Satisfaction Guaranteed: The Making of the American Mass Market.436 cited
  • 1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"309 cited
  • 1990New and improved: the story of mass marketing in America241 cited
  • 1991New and Improved: The Story of Mass Marketing in America240 cited
  • 1999Advertising Progress: American Business and the Rise of Consumer Marketing.186 cited
  • 1992The Neglected Intangible Asset: The Influence of the Trade Mark on the Rise of the Modern Corporation162 cited
  • 2015The Toadstool Millionaires: A Social History of Patent Medicines in America before Federal Regulation123 cited
  • 1991Advertising in America: The First 200 Years49 cited
  • 1910Some Historical Matter concerning Trade-Marks21 cited
  • 2010The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 194620 cited
  • 1877Annual report of the board of regents of the Smithsonian Institution, showing the operations, apenditures, and condition of the institution for the years 1872 and 1874. Washington: Government Printing Office17 cited
  • 2010Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding, 1890–1930

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16 cited

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  • 2019Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing15 cited
  • 2013I'm buying, Jack! Fooling around an ambiguous brand10 cited