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Cited by

• 2015New design challenges to widely implement ‘Sustainable Product–Service Systems’398 cited
• 2006Service personalization and loyalty339 cited
• 2008The Neglected King: The Customer in the New Knowledge Ecology of Innovation218 cited
• 2003The Customer Centric Enterprise193 cited
• 2010‘New-wave’ global firms: Web 2.0 and SME internationalisation183 cited
• 2005Customized Products: A Competitive Analysis168 cited
• 2005The role of the internet in the internationalisation of small and medium sized companies162 cited
• 2006The Impact of Mass Customisation on Manufacturing Trade‐offs155 cited
• 2008How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy153 cited
• 2016A re-examination of service standardization versus customization from the consumer’s perspective143 cited
• 2004Toward an integrative approach to designing service experiences141 cited
• 2007Flexible and Reconfigurable Systems: Nomenclature and Review127 cited
• 2004The Internationalization of Internet‐Enabled Entrepreneurial Firms: Evidence from Europe and North America127 cited
• 2002Limits and opportunities in mass customization for “build to order” SMEs