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ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP
16 references·16 citing·39 second hopsampled
ROMANCING WITH A BRAND: A CONCEPTUAL ANALYSIS OF ROMANTIC CONSUMER-BRAND RELATIONSHIP (2011)ROMANCING WITH A BRAND: A CONCEPTUAL ANAL…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…When consumers love their brands: Exploring the concept and its dimensions (2007)When consumers love their bra…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Lovemarks: The Future Beyond Brands (2004)Lovemarks: The Future Beyond …The Loyalty Effect (2001)The Loyalty EffectWhence Consumer Loyalty? (1999)Whence Consumer Loyalty?A Reexamination of the Determinants of Consumer Satisfaction (1996)A Reexamination of the Determ…Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectHow Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction (1993)Assessing the Dimensionality …Response Determinants in Satisfaction Judgments (1988)Response Determinants in Sati…A triangular theory of love. (1986)A triangular theory of love.A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Primary Mental Abilities (1973)Primary Mental AbilitiesThe Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorThe role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator (2024)The role of employee empathy …The role of extraordinary sensory experiences in shaping destination brand love: an empirical study (2021)The role of extraordinary sen…From satisfaction to loyalty: the role of emotional structures in the process of transition from satisfaction to loyalty (2021)From satisfaction to loyalty:…Compulsive buying of brands, its antecedents, and the mediating role of brand love: insights from Vietnam (2021)Compulsive buying of brands, …The role of emotional structures in the relationship between satisfaction and brand loyalty (2020)The role of emotional structu…Is brand love materialistic? (2020)Is brand love materialistic?How deep is your love? Brand love analysis applied to football teams (2020)How deep is your love? Brand …Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran (2020)Antecedents and consequences …THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY (2019)THE IMPACTS OF BRAND EXPERIEN…Sense of community and social identity effect on brand love:Based on the online communities of a luxury fashion brands (2019)Sense of community and social…Understanding lovemark brands (2018)Understanding lovemark brandsFinding desirable post-consumption behaviors (2018)Finding desirable post-consum…Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape (2015)Shopping orientations as ante…The dimensions of brand romance as predictors of brand loyalty among cell phone users (2014)The dimensions of brand roman…Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty (2013)Theory and strategies of anth…Investigating brand romance, brand attitude and brand loyalty in the cellphone industry (2013)Investigating brand romance, …Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Disconfirmation of consumer expectations through product trial. (1979)Developing Buyer-Seller Relationships (1987)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)Toward a Psychology of Being (1962)The attraction paradigm (1972)Attachment as an Organizational Framework for Research on Close Relationships (1994)Adult Romantic Attachment: Theoretical Developments, Emerging Controversies, and Unanswered Questions (2000)Principles of Categorization (2002)How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)A circumplex model of affect. (1980)Understanding Attitudes and Predicting Social Behavior (1980)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)The Role of Emotions in Marketing (1999)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Understanding Customer Experience Throughout the Customer Journey (2016)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Intelligence: Knowns and unknowns. (1996)Working memory: looking back and looking forward (2003)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)
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References

  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1986A triangular theory of love.2,611 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1995Why Satisfied Customers Defect2,226 cited
  • 1973Primary Mental Abilities2,121 cited
  • 1993Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction1,971 cited
  • 1996A Reexamination of the Determinants of Consumer Satisfaction1,904 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 1988Response Determinants in Satisfaction Judgments1,685 cited
  • 2001The Loyalty Effect1,406 cited
  • 2007When consumers love their brands: Exploring the concept and its dimensions628 cited
  • 2004Lovemarks: The Future Beyond Brands

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Cited by

  • 2021The role of extraordinary sensory experiences in shaping destination brand love: an empirical study111 cited
  • 2019Sense of community and social identity effect on brand love:Based on the online communities of a luxury fashion brands59 cited
  • 2020The role of emotional structures in the relationship between satisfaction and brand loyalty58 cited
  • 2013Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty56 cited
  • 2015Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape55 cited
  • 2019THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY46 cited
  • 2020Is brand love materialistic?46 cited
  • 2018Finding desirable post-consumption behaviors41 cited
  • 2020How deep is your love? Brand love analysis applied to football teams40 cited
  • 2021From satisfaction to loyalty: the role of emotional structures in the process of transition from satisfaction to loyalty35 cited
  • 2018Understanding lovemark brands29 cited
  • 2020Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran26 cited
  • 2013Investigating brand romance, brand attitude and brand loyalty in the cellphone industry24 cited
  • 2024The role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator24 cited
  • 2014The dimensions of brand romance as predictors of brand loyalty among cell phone users22 cited
  • 2021Compulsive buying of brands, its antecedents, and the mediating role of brand love: insights from Vietnam19 cited