References

No references inside the corpus for this window.

Cited by

• 2000Privacy Concerns and Consumer Willingness to Provide Personal Information1,027 cited
• 2004Integrating AHP and data mining for product recommendation based on customer lifetime value347 cited
• 2008Knowledge discovery on RFM model using Bernoulli sequence331 cited
• 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
• 2002Customer Equity Management255 cited
• 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
• 2009Critical factors of hospital adoption on CRM system: Organizational and information system perspectives226 cited
• 2009Probability Models for Customer-Base Analysis204 cited
• 1997Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study204 cited
• 2006An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions190 cited
• 2008Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites169 cited
• 2006Customer Acquisition Promotions and Customer Asset Value157 cited
• 2010A review of the application of RFM model155 cited
• 2002