Marketing Models (Маркетинговые модели)

Gary L. Lilien · K. Sridhar Moorthy · Philip Kotler

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

A comprehensive, quantitative analysis of marketing models for marketing decisions. Всесторонний, количественный анализ моделей, используемых для принятия маркетинговых решений.

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2001The Effect of a New Brand Entrant on a Market 2011The marketing chain in the mobile Internet era

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