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Marketing Models (Маркетинговые модели)
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Marketing Models (Маркетинговые модели) (1992)Marketing Models (Маркетинговые модели)The marketing chain in the mobile Internet era (2011)The marketing chain in the mo…The Effect of a New Brand Entrant on a Market (2001)The Effect of a New Brand Ent…The Perceived Value of Value Meals (1999)The Perceived Value of Value …Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis (1982)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)From market driven to market driving (2000)Wikinomics: how mass collaboration changes everything (2007)The Big Switch: Rewiring the World, from Edison to Google (2008)A New Product Growth Model for Consumer Durables (1976)Design and marketing of new products (1980)The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time (2017)How persistent are duplication of purchase partitions? (2021)
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  • 2001The Effect of a New Brand Entrant on a Market17 cited
  • 1999The Perceived Value of Value Meals12 cited
  • 2011The marketing chain in the mobile Internet era10 cited

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