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ArticleCustomer Equity Marketing:

Tomás Bayón2002

Article2002

Customer Equity Marketing:

Tomás Bayón · Jens Gutsche · Hans H. Bauer

122 citations·0/0 files stored·European Management Journal

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1990Zero defections: quality comes to services.1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1998Market-Based Assets and Shareholder Value: A Framework for Analysis 2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing 1998Customer lifetime value: Marketing models and applications

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2013Customer satisfaction: Cost driver or value driver? Empirical evidence from the financial services industry 2018Sustainable fashion index model and its implication 2016Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy 2005Customer‐based corporate valuation 2015

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2006Marketing Models of Service and Relationshipsarticle · 13 shared references 2002Marketing Actions and the Value of Customer Assetsarticle · 12 shared references 2004The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Researcharticle · 11 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 10 shared references 2007Managing Customer Relationshipschapter · 10 shared references 2008Znaczenie relacji z klientami w procesie kształtowania wartości przedsiębiorstwaarticle · 10 shared references

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Year2002

Typearticle

Published2002-06-01

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations122

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/s0263-2373(02)00037-3

openalex_workW1535878173

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Brand-Building Efforts and Their Association with SME Sales Performance

2003THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION

2007CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL

2009Moving from customer lifetime value to customer equity