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Customer Equity Marketing:

16 references·16 citing·38 second hopsampled

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References

1990Zero defections: quality comes to services.5,373 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB2,084 cited
1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,948 cited
2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
1998Customer lifetime value: Marketing models and applications975 cited
2010Manage Marketing by the Customer Equity Test749 cited
2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing524 cited
1997Customer lifetime valuation to support marketing decision making487 cited
2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy

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464 cited

2000Value-based marketing364 cited

1994Customer Base Analysis: An Industrial Purchase Process Application337 cited

Cited by

2013Customer satisfaction: Cost driver or value driver? Empirical evidence from the financial services industry88 cited
2018Sustainable fashion index model and its implication86 cited
2016Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy81 cited
2005Customer‐based corporate valuation78 cited
2015Brand-Building Efforts and Their Association with SME Sales Performance69 cited
2003THE CUSTOMER LIFETIME VALUE CONCEPT AND ITS CONTRIBUTION TO CORPORATE VALUATION56 cited
2007CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL55 cited
2009Moving from customer lifetime value to customer equity48 cited
2011A conceptualisation of supplier‐perceived value45 cited
2008Znaczenie relacji z klientami w procesie kształtowania wartości przedsiębiorstwa38 cited
2012Customer lifetime value prediction by a Markov chain based data mining model: Application to an auto repair and maintenance company in Taiwan37 cited
2014Customer segmentation model based on value generation for marketing strategies formulation35 cited
2009Examining the customer equity framework from a consumer perspective35 cited
2007Applying decision trees for value-based customer relations management: Predicting airline customers' future values28 cited
2011A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity23 cited
2012Investigation Critical Success Factors of Customer Relationship Management Implementation22 cited