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The Practice of Advertising
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The Practice of Advertising (1983)The Practice of AdvertisingThe investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad) (2014)The investigation of Lavidge …Relative Communication Power of Selected Advertising Media (2013)Relative Communication Power …Assessing the Effectiveness of Electric Conservation Advertisements in Isfahan Channel Television (2011)Assessing the Effectiveness o…Gender-Differentiated Production Features in Toy Commercials (2000)Gender-Differentiated Product…An epistemological odyssey: towards social construction of the advertising process (1999)An epistemological odyssey: t…Social constructionism and research in marketing and advertising (1998)Social constructionism and re…The role of advertising in marketing civil/structural engineering consultancy firms (1993)The role of advertising in ma…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Marketing: An Introduction (2025)The Presentation of Self in Everyday Life. (1956)How To Do Things With Words (1975)Acts of meaning (1991)Understanding music consumption through a tribal lens (2010)Negative critical waves in business relationships: an extension of the critical incident perspective (2014)Innovative Issues and Approaches in Social Sciences (2020)Principles of Marketing (1972)ADVERTISING AS COMMUNICATION (1982)Advertising as Communication (2008)Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study (2016)AMUSING OURSELVES TO DEATH† (1985)Mass Media Research: An Introduction (1991)Reading images: the grammar of visual design (1996)Gender-Role Portrayals in Children's Television Advertisements (2005)Food advertising on children’s television (2006)Race and Gender Representations in Advertising in Cable Cartoon Programming (2008)The Structure of Scientific Revolutions (1963)ASPECTS OF THE THEORY OF SYNTAX (1964)A Review and Critique of the Hierarchy of Effects in Advertising (1990)The Targeting of Advertising (2005)10.5937/ekonhor1403265r = Belch E.G., Belch M.A.: Advertising and promotion: An integrated marketing communications perspective, McGraw Hill, New York, NY, 2012 (2014)Free Competition and the Optimal Amount of Fraud (1973)Advertising as Information (1974)On the primacy of affect. (1984)Factors Analysis in Desire to Buy Environmental Friendly Products - Case Study for Air Condition Products (2012)The quasi experimental study of the influence of advertising creativity and exposure intensity toward buying action with aida approach (2017)
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  • 1998Social constructionism and research in marketing and advertising58 cited
  • 2000Gender-Differentiated Production Features in Toy Commercials26 cited
  • 2011Assessing the Effectiveness of Electric Conservation Advertisements in Isfahan Channel Television15 cited
  • 1993The role of advertising in marketing civil/structural engineering consultancy firms12 cited
  • 1999An epistemological odyssey: towards social construction of the advertising process7 cited
  • 2013Relative Communication Power of Selected Advertising Media6 cited
  • 2014The investigation of Lavidge and Steiner model's capability in measuring the advertising effectiveness of fire insurance (Case study: Insurance company in Mashhad)5 cited

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