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Information systems in marketing

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References

1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
2011The New Industrial Engineering: Information Technology and Business Process Redesign3,035 cited
1990Reengineering Work: Don’t Automate, Obliterate2,922 cited
1992The Changing Role of Marketing in the Corporation2,773 cited
1978Strategy formulation : analytical concepts2,525 cited
1986Networks: Between markets and hierarchies2,246 cited
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1993Decision support and expert systems476 cited
1991Information Links and Electronic Marketplaces: The Role of Interorganizational Information Systems in Vertical Markets318 cited
1979Decision Support Systems for Marketing Managers291 cited
1988Executive Support Systems: The Emergence of Top Management Computer Use286 cited

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1987Decision support systems: The next decade270 cited

Cited by

1999Tacit knowledge and the epistemology of expertise in strategic marketing management85 cited
2001Marketing information systems in tourism and hospitality small‐ and medium‐sized enterprises: a study of Internet use for market intelligence54 cited
2005A decision‐support system for business‐to‐business marketing54 cited
2007Measuring the effectiveness of marketing information systems48 cited
1998Creating sustainable competitive advantage through marketing information system technology: a triangulation methodology within the banking industry47 cited
2009Measuring CRM effectiveness: Construct development, validation and application of a process-oriented model44 cited
2017The Routledge Handbook of Hospitality Marketing33 cited
2020Optimizing competitive performance of service firms in data-rich environment26 cited
2014The Usage of Geographical Information Systems (GIS) in the Marketing Decision Making Process: A Case Study for Determining Supermarket Locations25 cited
1997The role of IT in the reshaping of marketing24 cited
2005Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion17 cited
1999Bank marketing and information technology: a historical analysis of the post‐1970 period17 cited
2005Market, Segment and Demand Bubbles16 cited
2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaru13 cited