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Expression of Green Marketing Developing the Conception of Corporate Social Responsibility

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References

2002Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses’ Self-presentations1,406 cited
2008Pro‐environmental products: marketing influence on consumer purchase decision1,020 cited
2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
2002Green marketing, public policy and managerial strategies481 cited
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2004Corporate Social Responsibility in Europe and Asia333 cited
1995Environmental marketing: strategies, practice, theory, and research237 cited

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2013QUANTITATIVE EVALUATION OF ENTERPRISE MARKETING ACTIVITIES45 cited
2016Prior Research on Green Marketing and Green Marketing Strategy : Critical Analysis

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2012The Development of Long-Term Relationships With Green Consumers in the Context of Sustainability Trends in Lithuanian Textile Market11 cited

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2020REJUVENATING THE MARKETING MIX THROUGH NEUROMARKETING TO CULTIVATE THE GREEN CONSUMER7 cited

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