References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1987Developing Buyer-Seller Relationships9,139 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 1986Production of trust: Institutional sources of economic structure, 1840–1920.3,432 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 1973Social penetration: The development of interpersonal relationships2,836 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
• 1986The role of factor analysis in the development and evaluation of personality scales2,364 cited
• 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
• 1970