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Perceptual maps and the optimal location of new products
16 references·0 citing·47 second hop
Perceptual maps and the optimal location of new products (1985)Perceptual maps and the optimal location …Qualitative Response Models: A Survey (1994)Qualitative Response Models: …The Principle of Minimum Differentiation Holds under Sufficient Heterogeneity (1985)The Principle of Minimum Diff…Hybrid Models for Conjoint Analysis: An Expository Review (1984)Hybrid Models for Conjoint An…ECONOMETRIC ANALYSIS OF QUALITATIVE RESPONSE MODELS (1984)ECONOMETRIC ANALYSIS OF QUALI…Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data (1983)Design and Analysis of Simula…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…Variety Seeking Behavior: An Interdisciplinary Review (1982)Variety Seeking Behavior: An …Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model (1982)Exploiting Rank Ordered Choic…A General Approach to Product Design Optimization Via Conjoint Analysis (1981)A General Approach to Product…A Possible Procedure for Analysing Quality Differentials in the Egg Market (1980)A Possible Procedure for Anal…Price competition, quality and income disparities (1979)Price competition, quality an…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry (1978)Entry Deterrence in the Ready…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…A Consumer-Based Methodology for the Identification of New Product Ideas (1974)A Consumer-Based Methodology …Industrial Market Structure and Economic Performance. (1971)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)A New Approach to Consumer Theory (1976)Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)The Economics of Product Variety: A Survey (1990)Mergers with Differentiated Products: The Case of the Ready-to-Eat Cereal Industry (2000)Stability in Competition (1929)On Hotelling's "Stability in Competition" (1979)Stability in Competition (1990)Aggregation and Imperfect Competition: On the Existence of Equilibrium (1991)INNOVATION AND COMPETITIVE PRESSURE* (2008)Conditional logit analysis of qualitative choice behavior (1972)The Choice Theory Approach to Market Research (1986)The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models (1993)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation (1998)Advances in Consumer Research (2025)Individual Choice Behavior: A Theoretical Analysis. (1960)Urban Travel Demand: A Behavioral Analysis (1977)Experimental analysis of choice (1991)THE STATISTICAL ANALYSIS OF DISCRETE-RESPONSE CV DATA (1996)Chapter 17 Contingent Valuation (2005)The Economics of Fashion Demand (1961)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)The use of lisrel in validating marketing constructs (1991)Understanding Relationship Marketing Outcomes (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Rank Correlation Methods. (1957)Experimental and Quasi-Experimental Designs for Research (1963)Innovation Diffusion and New Product Growth Models in Marketing (1979)Structure of vacation destination choice sets (1992)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)Specification Tests in Econometrics (1978)Econometric Models for Count Data with an Application to the Patents-R & D Relationship (1984)Interactions-Based Models (2000)Generalized random utility model (2002)Is your dataset big enough? Sample size requirements when using artificial neural networks for discrete choice analysis (2018)Customer satisfaction, customer retention, and market share (1993)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Determinants of Banking Crises in Developing and Developed Countries (1998)
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References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1994Qualitative Response Models: A Survey1,971 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1983Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data1,397 cited
  • 1979Price competition, quality and income disparities1,071 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry869 cited
  • 1984ECONOMETRIC ANALYSIS OF QUALITATIVE RESPONSE MODELS750 cited
  • 1982Exploiting Rank Ordered Choice Set Data within the Stochastic Utility Model458 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 1985The Principle of Minimum Differentiation Holds under Sufficient Heterogeneity372 cited
  • 1981A General Approach to Product Design Optimization Via Conjoint Analysis349 cited
  • 1984Hybrid Models for Conjoint Analysis: An Expository Review324 cited
  • 1980A Possible Procedure for Analysing Quality Differentials in the Egg Market

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321 cited
  • 1974A Consumer-Based Methodology for the Identification of New Product Ideas241 cited
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