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Cited by

• 2004Packaging and purchase decisions563 cited
• 2006The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan451 cited
• 2010The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia347 cited
• 2003Building strong brands in Asia: selecting the visual components of image to maximize brand strength311 cited
• 2018Does market competition dampen environmental performance? Evidence from China299 cited
• 2016Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives230 cited
• 2003E-retailing versus physical retailing221 cited
• 2000The Asian Apocalypse: Crisis Marketing for Consumers and Businesses196 cited
• 2009TQM and customer satisfaction in Malaysia's service sector185 cited
• 2004Animosity towards economic giants: what the little guys think176 cited
• 2011Are TQM practices supporting customer satisfaction and service quality?175 cited
• 2003An empirical study of product differences in consumers’ E-commerce adoption behavior171 cited
• 2001What is Differentiation and How Does it Work ?147 cited
• 2014