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Neuromarketing: the next step in market research?

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Cited by

2017The cognitive processing of an educational app with EEG and ’Eye Tracking’75 cited
2020Neuromarketing for a better understanding of consumer needs and emotions66 cited
2022The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry44 cited
2023Footwear consumer behavior: The influence of stimuli on emotions and decision making

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44 cited

2020Gender differences: visual attention and attitude toward advertisements39 cited

2020Neuromarketing Applied to Educational Toy Packaging36 cited

2013Analitical Approach to Neuromarketing as a Business Strategy34 cited

2019A critique of the progress of eTourism technology acceptance research: time for a hike?32 cited

2014Advertising, brand and neuromarketing or how consumer brain works28 cited

2018Neuromarketing: Applications, Challenges and Promises27 cited

2022Recent Trends in Neuro marketing – An Exploratory Study25 cited

2019Ethics in Neuromarketing and its Implications on Business to Stay Vigilant23 cited

2014The Potential of Neuromarketing as a Marketing Tool21 cited

2021Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale18 cited

2020Audience Attention and Emotion in News Filmed with Drones: A Neuromarketing Research16 cited

2018Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics11 cited