SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Cultural Differences in Television Celebrity Use in the United States and Lebanon
16 references·2 citing·43 second hop
Cultural Differences in Television Celebrity Use in the United States and Lebanon (2009)Cultural Differences in Television Celebr…Understanding Cultural Differences (2004)Understanding Cultural Differ…The many dimensions of culture (2004)The many dimensions of cultureCelebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures (1996)The Influence of Cultural Ind…Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Global Marketing Management (1989)Global Marketing ManagementBecoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …Reflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…Standardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Advertising, the uneasy persuasion (1984)Advertising, the uneasy persu…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…Impending Bankruptcy: Examining Cash Flow Pattern of Distress and Healthy Firms (2015)Impending Bankruptcy: Examini…The impact of technology on the Arab communication style and culture: Implications for marketing (2012)The impact of technology on t…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The nature of human values (1973)Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)Methodological issues in cross‐cultural marketing research (1996)Motivation and Personality (1997)Beyond national culture: implications of cultural dynamics for consumer research (2006)Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Cultures and Organizations: Software of the Mind. (1993)On the Intricacies of the Chinese Guanxi: A Process Model of Guanxi Development (2004)Communication and Trust in Global Virtual Teams (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)Individualism and Collectivism (1976)Handbook of Industrial and Organizational Psychology. (1977)Mirror, Mirror on the Wall: Culture's Consequences in A Value Test of its Own Design (2008)The Index of Cultural Tightness and Looseness Among 68 Countries (2014)Collectivism predicts mask use during COVID-19 (2021)The Handbook of Social Psychology (1969)Effectiveness of Celebrity Endorsers (1983)Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005)Neighbourhood influences on health: Figure 1 (2006)Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Psychology and Culture (2004)Choice as an act of meaning: The case of social class. (2007)The Hofstede model (2010)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Understanding the Influence of National Culture on the Development of Trust (1998)Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1 (2006)The dynamics of proactivity at work (2008)
this work references cited by second hop

References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 2004Understanding Cultural Differences1,202 cited
  • 1996The Influence of Cultural Individualism-Collectivism, Self Construals, and Individual Values on Communication Styles Across Cultures1,099 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 2004The many dimensions of culture492 cited
  • 1989Global Marketing Management448 cited
  • 1984Advertising, the uneasy persuasion419 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1996

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cultural Values Reflected in Chinese and U.S. Television Commercials
345 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited
  • Cited by

    • 2015Impending Bankruptcy: Examining Cash Flow Pattern of Distress and Healthy Firms23 cited
    • 2012The impact of technology on the Arab communication style and culture: Implications for marketing16 cited