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Self-regulatory focus and advertising effectiveness
16 references·5 citing·43 second hop
Self-regulatory focus and advertising effectiveness (2015)Self-regulatory focus and advertising eff…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Achievement orientations from subjective histories of success: Promotion pride versus prevention pride (2001)Achievement orientations from…Promotion and Prevention: Regulatory Focus as A Motivational Principle (1998)Promotion and Prevention: Reg…Personal Computing Acceptance Factors in Small Firms: A Structural Equation Model1 (1997)Personal Computing Acceptance…Beyond pleasure and pain. (1997)Beyond pleasure and pain.Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales. (1994)Behavioral inhibition, behavi…A general approach to representing multifaceted personality constructs: Application to state self‐esteem (1994)A general approach to represe…Reason-based choice (1993)Reason-based choiceStructural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Self-discrepancy: A theory relating self and affect. (1987)Self-discrepancy: A theory re…Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…The need for cognition. (1982)The need for cognition.Self-efficacy mechanism in human agency. (1982)Self-efficacy mechanism in hu…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Why Do Consumers Abandon the E-Carts? (2025)Why Do Consumers Abandon the …Making Ads Stick: Role of Metaphors in Improving Advertising Memory (2022)Making Ads Stick: Role of Met…Revisiting the influence of regulatory focus on eagerness and vigilance in signal detection (2020)Revisiting the influence of r…Harbingers of foul play: A field study of gain/loss frames and regulatory fit in the NFL (2020)Harbingers of foul play: A fi…The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions (2017)The effects of regulatory foc…The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)Work and motivation (1964)A hot/cool-system analysis of delay of gratification: Dynamics of willpower. (1999)Political conservatism as motivated social cognition. 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this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 1982Self-efficacy mechanism in human agency.15,974 cited
  • 1994Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: The BIS/BAS Scales.7,299 cited
  • 1987Self-discrepancy: A theory relating self and affect.7,208 cited
  • 1997Beyond pleasure and pain.6,770 cited
  • 1982The need for cognition.5,357 cited
  • 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle3,508 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1997Personal Computing Acceptance Factors in Small Firms: A Structural Equation Model11,667 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 2001Achievement orientations from subjective histories of success: Promotion pride versus prevention pride1,515 cited

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1994
A general approach to representing multifaceted personality constructs: Application to state self‐esteem
1,483 cited
  • 1993Reason-based choice1,454 cited
  • Cited by

    • 2022Making Ads Stick: Role of Metaphors in Improving Advertising Memory31 cited
    • 2017The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions12 cited
    • 2020Harbingers of foul play: A field study of gain/loss frames and regulatory fit in the NFL8 cited
    • 2025Why Do Consumers Abandon the E-Carts?7 cited
    • 2020Revisiting the influence of regulatory focus on eagerness and vigilance in signal detection3 cited