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Cited by

• 2011Impact of globalization81 cited
• 1994‘Internal Marketing’ As an Approach to Human Resource Management: A New Perspective Or A Metaphor Too Far?55 cited
• 1984Marketing's Domain52 cited
• 1991Pulsing in a Discrete Model of Advertising Competition48 cited
• 2006The brand positioning and image of a religious organisation: an empirical analysis46 cited
• 1998The structure of adjustment decision-making41 cited
• 2015Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG26 cited
• 1999Um modelo para planejamento de canais de distribuição no setor de alimentos.26 cited
• 2022Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan20 cited
• 2009Considerações sobre o conceito de marketing teoria e prática gerencial19 cited
• 2005Examining the influence of articles involving marketing history, thought, and theory: A Journal of Marketing citation analysis, 1950s-1990s18 cited
• 2008Pazarlamada yeni yaklaşım: Nöropazarlama üzerine kuramsal bir değerlendirme18 cited
• 2005A comparison of customers' readiness for mass‐customisation16 cited
• 1998Management Learning and Normative Marketing Theory: Learning from the Life-World