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From “carefree casuals” to “professional wanderers”
13 references·16 citing·34 second hop
From “carefree casuals” to “professional wanderers” (2002)From “carefree casuals” to “professional …The Loyalty Effect (2001)The Loyalty EffectMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Creating and Fostering Fan Identification in Professional Sports (1997)Creating and Fostering Fan Id…Qualitative Interviewing: The Art of Hearing Data (1996)Qualitative Interviewing: The…Consumer psychology for marketing (1995)Consumer psychology for marke…Handbook of Qualitative Research (1994)Handbook of Qualitative Resea…Competing paradigms in qualitative research. (1994)Competing paradigms in qualit…Sports fans: Measuring degree of identification with their team. (1993)Sports fans: Measuring degree…Qualitative Methods in Management Research. (1993)Qualitative Methods in Manage…Management research: An introduction (1992)Management research: An intro…Social Research Methods: Qualitative and Quantitative Approaches (1991)Social Research Methods: Qual…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Successful direct marketing methods (1975)Successful direct marketing m…Managing brand presence through social media: the case of UK football clubs (2014)Managing brand presence throu…Consumer in Sports: Fan typology analysis (2014)Consumer in Sports: Fan typol…Moving beyond fan typologies: The impact of social integration on team loyalty in football (2013)Moving beyond fan typologies:…Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams (2013)Brand Architecture, Drivers o…Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality (2012)Predicting spectators’ behavi…Examining the relationship between brand emotion and brand extension among supporters of professional football clubs (2012)Examining the relationship be…Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams (2012)Attracting Facebook ‘Fans’: T…Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans (2011)Using Stewardship to Cultivat…Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale (2010)Segmenting sport spectators: …Corporate social responsibility in sport: Stakeholder management in the UK football industry (2010)Corporate social responsibili…The Dynamics Underlying Service Firm—Customer Relationships (2008)The Dynamics Underlying Servi…‘This is Our City’: branding football and local embeddedness (2008)‘This is Our City’: branding …Surf tribal behaviour: a sports marketing application (2007)Surf tribal behaviour: a spor…Factors Affecting Soccer Club Season Ticket Holders’ Satisfaction: The Influence of Club Image and Fans’ Motives (2006)Factors Affecting Soccer Club…Customer segments as moving targets: Integrating customer value dynamism into segment instability logic (2006)Customer segments as moving t…Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences (2005)Investigating the Influence o…The Structure of Scientific Revolutions (1963)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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this work references cited by second hop

References

  • 1994Handbook of Qualitative Research26,587 cited
  • 1994Competing paradigms in qualitative research.13,125 cited
  • 1996Qualitative Interviewing: The Art of Hearing Data11,180 cited
  • 1991Social Research Methods: Qualitative and Quantitative Approaches7,049 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1992Management research: An introduction3,049 cited
  • 1993Qualitative Methods in Management Research.2,306 cited
  • 2001The Loyalty Effect1,406 cited
  • 1993Sports fans: Measuring degree of identification with their team.1,063 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1997Creating and Fostering Fan Identification in Professional Sports502 cited
  • 1995Consumer psychology for marketing497 cited
  • 1975Successful direct marketing methods230 cited

Cited by

  • 2014Managing brand presence through social media: the case of UK football clubs229 cited
  • 2012Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality192 cited

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2012
Attracting Facebook ‘Fans’: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
182 cited
  • 2013Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams133 cited
  • 2012Examining the relationship between brand emotion and brand extension among supporters of professional football clubs122 cited
  • 2010Corporate social responsibility in sport: Stakeholder management in the UK football industry111 cited
  • 2011Using Stewardship to Cultivate Fandom Online: Comparing How National Football League Teams Use Their Web Sites and Facebook to Engage Their Fans103 cited
  • 2007Surf tribal behaviour: a sports marketing application99 cited
  • 2014Consumer in Sports: Fan typology analysis95 cited
  • 2008‘This is Our City’: branding football and local embeddedness95 cited
  • 2006Customer segments as moving targets: Integrating customer value dynamism into segment instability logic91 cited
  • 2013Moving beyond fan typologies: The impact of social integration on team loyalty in football89 cited
  • 2008The Dynamics Underlying Service Firm—Customer Relationships84 cited
  • 2005Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences79 cited
  • 2010Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale78 cited
  • 2006Factors Affecting Soccer Club Season Ticket Holders’ Satisfaction: The Influence of Club Image and Fans’ Motives77 cited