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Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice
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Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice (2003)Effect Propensity: The Location of the Re…Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity (2005)Marketing Mass-Customized Pro…Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions (2004)Determinants of Customers’ Re…Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions (2004)Determinants of Customers' Re…Exchange and Power in Social Life. (1965)A Theory of Psychological Reactance (1968)Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Ask or infer? Strategic implications of alternative learning approaches in customization (2009)How to Improve Value Creation by Service Interaction: The Role of Customer–Environment Fit and Efficacy (2020)A Conceptual Framework on Reconceptualizing Customer Share of Wallet (SOW): As a Perspective of Dynamic Process in the Hospitality Consumption Context (2021)Human Problem Solving (1972)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Discrete Choice Methods with Simulation (2001)The “I Designed It Myself” Effect in Mass Customization (2009)Digital marketing: A framework, review and research agenda (2016)Exploring attitude–behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products (2018)Telling more than we can know: Verbal reports on mental processes. (1977)The Commitment-Trust Theory of Relationship Marketing (1994)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)Personalization in personalized marketing: Trends and ways forward (2022)
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  • 2004Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions551 cited
  • 2005Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity419 cited
  • 2004Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions40 cited

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