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Modelling customer retention with Rough Data Models
6 references·1 citing·22 second hop
Modelling customer retention with Rough Data Models (1997)Modelling customer retention with Rough D…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Multivariate Data Analysis (2000)Multivariate Data AnalysisDirect marketing modeling with CART and CHAID (1997)Direct marketing modeling wit…LEARNING FROM CUSTOMER DEFECTIONS (1996)LEARNING FROM CUSTOMER DEFECT…Direct marketing modeling with CART and CHAID (1993)Direct marketing modeling wit…Direct marketing for establishing the relationships between buyers and sellers (1989)Direct marketing for establis…An intelligent decision support system for forecasting and optimization of complex personnel attributes in a large bank (2012)An intelligent decision suppo…Measuring the efficiency of decision making units (1978)Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis (1984)Data Envelopment Analysis: Theory, Methodology, and Applications (1994)Social Exchange and Behavioral Interdependence (1979)Developing Buyer-Seller Relationships (1987)Using attitudinal and descriptive database information to understand interactive buyer-seller relationships (1998)Interaction Process Analysis (2010)Improved statistical techniques for response modeling (1988)Genetic modelling of customer retention (1998)A comparative study of fuzzy target selection methods in direct marketing (2003)A Cluster-Based Data Balancing Ensemble Classifier for Response Modeling in Bank Direct Marketing (2015)Intelligence Generation and Superior Customer Value (2000)Measuring the quality of relationships in consumer services: an empirical study (2003)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Market segmentation by tourists’ sentiments (2003)The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands (2003)Negative emotions and their effect on customer complaint behaviour (2011)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Organizational innovation as an enabler of technological innovation capabilities and firm performance (2012)The digital divide shifts to differences in usage (2013)Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)
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References

  • 2000Multivariate Data Analysis3,570 cited
  • 1996LEARNING FROM CUSTOMER DEFECTIONS793 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 1997Direct marketing modeling with CART and CHAID124 cited
  • 1993Direct marketing modeling with CART and CHAID34 cited
  • 1989Direct marketing for establishing the relationships between buyers and sellers18 cited

Cited by

  • 2012An intelligent decision support system for forecasting and optimization of complex personnel attributes in a large bank24 cited

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