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Country-of-Origin and Brand Effects:

155 citations0/0 files storedJournal of International Consumer Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The data for this research were collected from 365 male respondents through two separate studies at two different time periods using two different formats. Results indicated that the combined effects of country of design and country of assembly cues has a stronger impact than brand name on consumer evaluation of quality and purchase value of automobiles, VCRs and shoes. Magnitude of a priori cue differentiation played a strong role in product evaluation. Favorableness of a brand or country-of-origin cues is considerably modified when a consumer is provided with additional product-related information.

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2000Conceptualizing the country of origin of brand 2003Consumer Ethnocentrism, Perceived Product Quality and Choice—An Empirical Investigation 2001At your service!Does country of origin research apply to services?2010The interactive influence of country of origin of brand and product involvement on purchase intention 2007Global branding, country of origin and expertise 2010Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality 2000Predicting purchase intentions for uni‐national and bi‐national products 2007Extending the view of brand alliance effects

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