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Cited by

• 2000Conceptualizing the country of origin of brand153 cited
• 2003Consumer Ethnocentrism, Perceived Product Quality and Choice—An Empirical Investigation138 cited
• 2001At your service!Does country of origin research apply to services?134 cited
• 2010The interactive influence of country of origin of brand and product involvement on purchase intention133 cited
• 2007Global branding, country of origin and expertise131 cited
• 2010Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality131 cited
• 2000Predicting purchase intentions for uni‐national and bi‐national products112 cited
• 2007Extending the view of brand alliance effects99 cited
• 2006The effectiveness of environmental claims for services advertising97 cited
• 2010Country image and consumer preference for emerging economy products: the moderating role of consumer materialism94 cited
• 2007Contextual and methodological issues in COO studies86 cited
• 1999Decomposing the Country-of-Origin Construct82 cited
• 2002Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects82 cited
• 2004Perceptions of countries as producers of consumer goods