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Alain d’Astous · Study
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Author
Alain d’Astous
62 works
· latest 2021
· 3 institutions
cluster: provisional
ORCID 0000-0002-4487-7168
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60
Citations
5,938
Works here
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Most cited in this library
Compulsive buying: Concept and measurement
1988 · 529 citations
A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies
2000 · 333 citations
An inquiry into the compulsive side of “normal” consumers
1990 · 278 citations
Irritating Aspects of the Shopping Environment
2000 · 267 citations
Consumer evaluations of sponsorship programmes
1995 · 263 citations
Works
60 shown
The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions
Foods
·
2021
·
2 authors
·
Open access
25
citations
Marketing culture and the arts
Routledge eBooks
·
2021
·
2 authors
·
chapter
156
citations
Self‐gift giving and satisfaction with life: A behavioural tendency perspective
International Journal of Consumer Studies
·
2021
·
2 authors
14
citations
Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation
International Journal of Advertising
·
2019
·
3 authors
·
Open access
15
citations
I’m worth it or I need it? Self-gift giving and consumers’ self-regulatory mindset
Journal of Consumer Marketing
·
2016
·
3 authors
·
Open access
28
citations
Brand Stereotyping and Image Transfer in Concurrent Sponsorships
Journal of Advertising
·
2015
·
2 authors
·
Open access
30
citations
How Corporate Sponsors Can Optimize the Impact of Their Message Content
Journal of Advertising Research
·
2015
·
3 authors
·
Open access
30
citations
On ‘being there’
European Journal of Marketing
·
2015
·
4 authors
·
Open access
25
citations
Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires
Psychology and Marketing
·
2015
·
2 authors
55
citations
Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors
Psychology and Marketing
·
2014
·
3 authors
·
Open access
79
citations
Leveraging social media to enhance recruitment effectiveness
Internet Research
·
2014
·
3 authors
·
Open access
54
citations
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
European Journal of Marketing
·
2014
·
2 authors
·
Open access
27
citations
Heuristic and Analytic Processing in Online Sports Betting
Journal of Gambling Studies
·
2014
·
2 authors
17
citations
Attitudinal, Self-Efficacy, and Social Norms Determinants of Young Consumers’ Propensity to Overspend on Credit Cards
Journal of Consumer Policy
·
2013
·
2 authors
90
citations
For Better, for Worse?
Journal of Advertising Research
·
2013
·
3 authors
·
Open access
88
citations
Voluntary simplicity and life satisfaction: Exploring the mediating role of consumption desires
Journal of Consumer Behaviour
·
2012
·
2 authors
131
citations
Social Networks and Credit Card Overspending Among Young Adult Consumers
Journal of Consumer Affairs
·
2012
·
2 authors
55
citations
The sponsorship‐advertising interface: is less better for sponsors?
European Journal of Marketing
·
2012
·
2 authors
·
Open access
68
citations
Consumer product evaluation based on tactile sensory information
Journal of Consumer Behaviour
·
2010
·
2 authors
18
citations
Perceptions of countries based on personality traits: a study in China
Asia Pacific Journal of Marketing and Logistics
·
2009
·
2 authors
30
citations
Understanding Consumers’ Ethical Justifications: A Scale for Appraising Consumers’ Reasons for Not Behaving Ethically
Journal of Business Ethics
·
2008
·
2 authors
149
citations
Product‐country images in the arts: a multi‐country study
International Marketing Review
·
2008
·
5 authors
46
citations
Antecedents, moderators and dimensions of country‐of‐origin evaluations
International Marketing Review
·
2008
·
2 authors
219
citations
The effectiveness of art venue sponsorship: An attribution perspective
UTS ePRESS (University of Technology Sydney)
·
2008
·
3 authors
20
citations
Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity
Journal of Retailing and Consumer Services
·
2007
·
2 authors
30
citations
An experimental investigation of the use of brand extension and co‐branding strategies in the arts
Journal of Services Marketing
·
2007
·
3 authors
57
citations
Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada
Journal of Business Research
·
2007
·
2 authors
58
citations
Positioning countries on personality dimensions: Scale development and implications for country marketing
Journal of Business Research
·
2006
·
2 authors
241
citations
Factors influencing readers’ interest in new book releases: An experimental study
Poetics
·
2006
·
3 authors
46
citations
Music Piracy on the Web – How Effective are Anti-Piracy Arguments? Evidence from the Theory of Planned Behaviour
Journal of Consumer Policy
·
2005
·
3 authors
206
citations
National versus store brand effects on consumer evaluation of a garment
Journal of Fashion Marketing and Management
·
2005
·
2 authors
28
citations
CONSUMER PERCEPTIONS OF SPONSORSHIP IN THE ARTS
International Journal of Cultural Policy
·
2005
·
3 authors
23
citations
Country images of technological products in Taiwan
Asia Pacific Journal of Marketing and Logistics
·
2005
·
3 authors
15
citations
Consuming in one's mind: An exploration
Psychology and Marketing
·
2004
·
2 authors
59
citations
Consumer Perceptions of Promotional Offers in the Performing Arts: An Experimental Approach
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration
·
2004
·
3 authors
20
citations
Perceptions of countries as producers of consumer goods
Journal of Fashion Marketing and Management
·
2004
·
2 authors
78
citations
Product-Country Images in the Context of NAFTA
Journal of Global Marketing
·
2004
·
2 authors
37
citations
An experimental investigation of factors affecting consumers' perceptions of sales promotions
European Journal of Marketing
·
2003
·
2 authors
110
citations
A scale for measuring store personality
Psychology and Marketing
·
2003
·
1 author
227
citations
Understanding consumer reactions to premium‐based promotional offers
European Journal of Marketing
·
2002
·
2 authors
110
citations
The impact of technological complexity on consumers’ perceptions of products made in highly and newly industrialised countries
International Marketing Review
·
2002
·
3 authors
61
citations
Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation
International Journal of Sports Marketing and Sponsorship
·
2002
·
2 authors
14
citations
Consumer evaluations of brand imitations
European Journal of Marketing
·
2001
·
2 authors
126
citations
CANADIAN CONSUMERS' PERCEPTIONS OF PRODUCTS MADE IN NEWLY INDUSTRIALIZING EAST ASIAN COUNTRIES
International Journal of Commerce and Management
·
2001
·
2 authors
83
citations
A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies
Journal of Current Issues & Research in Advertising
·
2000
·
2 authors
333
citations
Irritating Aspects of the Shopping Environment
Journal of Business Research
·
2000
·
1 author
267
citations
Consumer reactions to product placement strategies in television sponsorship
European Journal of Marketing
·
1999
·
2 authors
208
citations
Product-Country Images in Canada and in the People's Republic of China
Journal of International Consumer Marketing
·
1999
·
2 authors
44
citations
The importance of country images in the formation of consumer product perceptions
International Marketing Review
·
1999
·
2 authors
174
citations
Country-of-Origin Effects in the U.S. and Canada
Journal of International Consumer Marketing
·
1998
·
3 authors
27
citations
Country-of-Origin and Brand Effects:
Journal of International Consumer Marketing
·
1996
·
2 authors
155
citations
Consumer evaluations of sponsorship programmes
European Journal of Marketing
·
1995
·
2 authors
263
citations
Comparison of country of origin effects on household and organizational buyers′ product perceptions
European Journal of Marketing
·
1995
·
2 authors
159
citations
Country-of-origin effects on purchasing managers' product perceptions
Industrial Marketing Management
·
1994
·
3 authors
·
Open access
88
citations
Cross‐national Evaluation of Made‐in Concept Using Multiple Cues
European Journal of Marketing
·
1993
·
2 authors
86
citations
Multi-Cue Evaluation of Made-In Concept
Journal of Euromarketing
·
1993
·
2 authors
60
citations
An inquiry into the compulsive side of “normal” consumers
Journal of Consumer Policy
·
1990
·
1 author
278
citations
Compulsive Buying Tendencies of Adolescent Consumers
ACR North American Advances
·
1990
·
3 authors
149
citations
Conception et validation d'une échelle de mesure de l'achat compulsif
Recherche et Applications en Marketing (French Edition)
·
1989
·
2 authors
19
citations
Compulsive buying: Concept and measurement
Journal of Consumer Policy
·
1988
·
2 authors
529
citations