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Conception et validation d'une échelle de mesure de l'achat compulsif

19 citations0/0 files storedRecherche et Applications en Marketing (French Edition)

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

Cet article étudie les causes probables de l'achat compulsif chez les consommateurs, propose un cadre conceptuel pour expliquer le phénomène et développe une échelle de mesure appropriée. Les résultats de l'analyse témoignent de la fidélité et de la validité de l'échelle qui a été administrée à 76 consommateurs.

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 2025Advances in Consumer Research 1955Construct validity in psychological tests.1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1936Principles of topological psychology.1985Materialism: Trait Aspects of Living in the Material World 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1984Real and laboratory gambling, sensation‐seeking and arousal

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2022Reducing consumer materialism and compulsive buying through emotional intelligence training amongst Lithuanian students

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