Managing the Supply Chain Implications of Launch

Roger J. Calantone · C. Anthony Di Benedetto

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Quality and Supply Management Supply Chain and Inventory Management Sustainable Supply Chain Management

Abstract

This chapter contains sections titled: Introduction Pitfalls at the Launch Stage Launch Strategy The Flexible Supply Chain and Lean Launch A Computer Industry Illustration A Lean Launch Illustration: Benetton Summary

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References

1993New products management 199921st Century Logistics: Making Supply chain Integration a Reality 1999Identifying the Key Success Factors in New Product Launch 1999Lean Launch: Managing Product Introduction Risk Through Response‐Based Logistics 2011The role of lean launch execution and launch timing on new product performance

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