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Managing the Supply Chain Implications of Launch
5 references·0 citing·24 second hop
Managing the Supply Chain Implications of Launch (2012)Managing the Supply Chain Implications of…The role of lean launch execution and launch timing on new product performance (2011)The role of lean launch execu…Lean Launch: Managing Product Introduction Risk Through Response‐Based Logistics (1999)Lean Launch: Managing Product…Identifying the Key Success Factors in New Product Launch (1999)Identifying the Key Success F…21st Century Logistics: Making Supply chain Integration a Reality (1999)21st Century Logistics: Makin…New products management (1993)New products managementA Paradigm for Developing Better Measures of Marketing Constructs (1979)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Effect of a Market Orientation on Business Profitability (1990)The Role of Early Adopters in the Diffusion of New Products: Differences between Platform and Nonplatform Innovations (2013)The dynamic nature of marketing constructs (2020)Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs: the role of lean management (2023)Competing Against Time (1990)Determinants of New Product Performance: A Review and Meta‐Analysis (1994)What is the Right Supply Chain for Your Product (1997)Are internal manufacturing and external supply chain flexibilities complementary capabilities? (2012)Supply chain practices and performance: the indirect effects of supply chain integration (2016)The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms (2019)New Products: What Separates Winners from Losers? (1987)PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS (1995)Winning at new products : accelerating the process from idea to launch (2001)Innovation management measurement: A review (2006)Intellectual capital and new product development performance: The mediating role of organizational learning capability (2008)R&D Collaborations and Product Innovation * (2010)Logistics Service Quality as a Segment-Customized Process (2001)LOGISTICS SERVICE PERFORMANCE: ESTIMATING ITS INFLUENCE ON MARKET SHARE (2003)INFORMATION TECHNOLOGY AS AN ENABLER OF SUPPLY CHAIN COLLABORATION: A DYNAMIC-CAPABILITIES PERSPECTIVE (2011)Brand Equity, Brand Preference, and Purchase Intent (1995)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)Consumer Cocreation in New Product Development (2010)
this work references cited by second hop

References

  • 1993New products management745 cited
  • 199921st Century Logistics: Making Supply chain Integration a Reality531 cited
  • 1999Identifying the Key Success Factors in New Product Launch419 cited
  • 1999Lean Launch: Managing Product Introduction Risk Through Response‐Based Logistics169 cited
  • 2011The role of lean launch execution and launch timing on new product performance72 cited

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