References

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• 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
• 1988Possessions and the Extended Self9,050 cited
• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 2000SPSS and SAS programs for determining the number of components using parallel analysis and Velicer’s MAP test4,110 cited
• 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
• 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
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• 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context