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Cited by

• 2009Sustainability and business-to-business marketing: A framework and implications344 cited
• 2003The Customer Centric Enterprise193 cited
• 2005Co-designing modes of cooperation at the customer interface: learning from exploratory research133 cited
• 2008Product-Line Competition: Customization vs. Proliferation114 cited
• 2002Success Factors for Mass Customization: A Conceptual Model109 cited
• 2004Special issue editorial: the what, why and how of mass customization107 cited
• 2005Flexibility and rigidity in customization and build-to-order production96 cited
• 2006Optimal Control of a High-Volume Assemble-to-Order System77 cited
• 2004Have it your way: consumer attitudes toward personalized marketing76 cited
• 2010Mass Customization in the Automotive Industry: Comparing Interdealer Trading and Reconfiguration Flexibilities in Order Fulfillment71 cited
• 2016Unveiling the intellectual origins of Social Media-based innovation: insights from a bibliometric approach71 cited
• 2004On the Effect of Product Variety in Production–Inventory Systems64 cited
• 2011Strategies For Mass Customization63 cited
• 2017Degrowth and collaborative value creation: Reflections on concepts and technologies